the radiate collection shiftED HOW WE THINK of NIKE WOMENS sport bags. AS THINGS MOVE TO BE MORE genderless WE remOVED the “shrink and pink it” mentality that usually comes with women sport bags AND WERE ALLOWED TO CREATE A MORE TIMELESS AND MODERN POINT OF VIEW FOR WOMEN. these bags COME loaded WITH organization + TRANSFORMABILITY. the new hidden mesh venting system keeps your goods dry with a sleek aesthetic. THIS FUNCTIONALITY SUMMARIZES WHAT WE WERE GOING FOR WITH THIS COLLECTION: ON ITS FACE IT IS PURLEY LIFESTYLE, BUT WHEN YOU START DIGGING YOU DISCOVER ALL OF THE HIDDEN PERFORMANCE AND FUNCTIONALITY ELEMENTS.
WE DID A LOT OF WORK AROUND THE CONSUMER ON THIS COLLECTION. WE SENT OUT SURVEYS ACROSS THE WORLD AND TRAVELED TO SAN FRAN, LA, BERLIN, NEW YORK AND MILAN FOR MORE IN DEPTH FOCUS GROUPS. THE AMOUNT OF FEEDBACK WE GATHERED FROM BOTH OUR FOCUS GROUPS AND OUR INTERNAL CATEGORY INSIGHTS DROVE 100% OF OUR BRIEF. FOR ME INSIGHTS ARE EVERYTHING AND THIS PROJECT WAS A PRIME EXAMPLE OF IDEAL DESIGN PROCESS.
RADIATE TOTE
The Nike Radiate 2.0 Tote Bag has a zipped main compartment with an inside pocket for your daily essentials. Its durable design AND NEW HIDDEN HOOD VENTILATION helps shield your gear.
2020 RADIATE BACKPACK
The Nike Radiate Backpack gives you one easy place for everything you need to head out the door. The top-load design zips opens to spacious storage. Zipped and open pockets inside and outside keep you organized.
RADIATE CLUB
The Nike Radiate Club 2.0 Bag keeps your gear organized with a separate compartment for your shoes and multiple zippered pouches inside and outside. WITH HIDDEN MESH “RAIN COAT” VENTILATION AND A durable COATED bottom PANEL YOU CAN EXPECT TO KEEP everything dry.
